Sparks Foundation
SPARKS Foundation is a community-driven organization developing a decentralized digital identity platform.
Overview
SPARKS Foundation is a community-driven organization developing a decentralized digital identity platform. What makes it special is its fully decentralized structure - it's a founderless, memberless, non-profit foundation where all decisions are made by the community through a DAO (Decentralized Autonomous Organization).
Context
SPARKS had a tricky challenge - they needed to explain digital identity technology in a way that made sense to everyone, not just tech experts. I teamed up with a Staff Product Designer to transform SPARKS website from technical to approachable.
Team
Me (Web Designer) and a Staff Product Designer from companies like Spotify and WhatsApp
Timeline
March 2023 - May 2023
The challenge
The original SPARKS website faced two major issues: it was difficult to understand and hard to navigate.
Content Issues
- Heavy technical language throughout the site
- Filled with specialized jargon ("self-sovereign identity", "data-minimized business models")
- Text was too formal and corporate
- Hard to understand what SPARKS actually offered
Design problems
- Inconsistent spacing between elements
- Large, unused spaces between sections
- No clear hierarchy of information
- Missing clear calls-to-action
- All content appeared equally important
The solution
I transformed the website into something that worked for everyone
- Clear explanations without technical jargon
- Clean, organized layout
- Natural flow from learning to joining
- Consistent design
- Mobile-friendly experience
- Strong CTA's
Key stages
Final design
The new design brought more active Discord community, better website engagement, more people joining from visits and overall good feedback on Social Media (Twitter)
The learnings
- Visual examples help explain complex ideas
- User feedback makes design better
- Finding the right balance is key
- Good teamwork leads to better results
- All content appeared equally important