I design websites that turn visitors into paying customers.
Your analytics show the exact step where customers give up on a purchase. I design your site so they make it past that step. My work rests on data and on how people make buying decisions.
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How I work
A good project starts with understanding the business, its customers, and what the site has to deliver.
Only then does it make sense to talk about how it should look.
Data first
I start with what’s already known: your analytics, your customer reviews, and what you see in your own sales. I ask about the things the data won’t show. Only then do I design.
Every decision has a reason
Layout, content, typography, the order of the sections. There’s a reason behind each of those choices and I can explain it, and they all lead to the same thing: someone getting in touch or buying.
A site you can grow
I don’t build sites that need rebuilding six months later. The structure and design system are set up so you can add pages and sections without starting over.
Selected projects
Seeall
(At a glance)
4+
years of experience
20+
projects delivered
12+
industries served
How I can help
What my clients say
"60 days after launch, my store's conversion rate was up 86% and checkout completion had more than doubled, from 36% to nearly 75%. I came to Igor because I wanted a store that sold, not just one that looked pretty. He started with the data, found exactly where I was losing customers, and fixed it. Honest the whole way, no promises of miracles, just measurable results."
Aleksandra Kuźnia
Founder at AuraSun
Industry
E-commerce / cosmetics
"Our old site was slow, out of date, and kept breaking. Igor rebuilt it from scratch. Now it loads fast, looks modern, and actually works for our business."
Rene Wielogórska
Founder ReneDesign
Industry
Interior design
"Igor played a big part in shaping both our website and our brand. During the refresh we changed direction more than once, and every time he helped us work out what to do, keep what was working, and come up with fresh ideas right when we needed them."
George Saunders
Creative Director at Bordeaux & Burgundy
Industry
Marketing
"Working with Igor was easy. Good communication, totally open, and fully committed the whole way through. The best part: he didn't wait to be told what to do. He came up with ideas and fixes on his own, which made the whole thing go a lot faster. Everything he delivered was clear and well thought out. I'd recommend him to anyone."
Sławek Buczyniak
Founder at Slarto.com
Industry
Web design services
Role
Subcontractor
"Working with Igor was smooth, professional and creative from start to finish. The result was even better than I expected. He really got what my cottage is about and built a website that shows it off the way it deserves."
Małgorzata
CEO at Mi Casa En Paczyno (STR Rental)
Industry
Short-term rental
"I'd happily recommend Igor for building websites, interface design and UX. He's reliable, creative, and genuinely cares about the work, not just ticking off a brief, but making sure it turns out well. Working with him was a real pleasure for the whole team."
Kamil Majewski
Co-Founder at Gammasoft
Industry
Software house
I’m Igor. I’ve spent 4+ years designing websites that bring in customers.
Most people who get in touch have the same problem: the site gets traffic, but not enough enquiries or orders. It’s rarely about how it looks. Usually something on the way to the form or the checkout is unclear, too long or in the wrong order. You can’t see it without the data. So I look at where people drop off, put the content in the order customers ask their questions, and design the page around that.
For online stores, I design the path to purchase. For service businesses, the path to an enquiry. I design and build websites, and design online stores with a focus on UX/UI. I’ve worked with 20+ companies across a dozen or so industries: e-commerce (fashion, electronics, furniture, cosmetics), hospitality and short-term rentals, B2B tech, public sector, SaaS, education and local services.
Getaquote
Questions, answered
Everything you might want to know before we work together. Still unsure about something? Just reach out.
Every project starts with getting to know your business, your customers and what the site has to deliver. Then comes strategy, content, design, build and launch. We’re in touch at every stage, so there are no surprises at the end.
A landing page usually takes 2–3 weeks, a website 4–6, a store 5–8. It depends on the scope and how quickly we settle the direction and the content. The date I give you at the start is one I take seriously.
It depends on what you need. A simple landing page and a large multi-page site are two different investments. Fill in the quote form and you’ll have a specific figure and scope the next day, with no call.
One round after the design presentation for landing pages. Two for larger sites and stores. If something needs a third round along the way, we talk about it rather than me quietly adding it to the bill.
A clear picture of the business: what you sell, who to, and what the site has to achieve. Any materials you already have help too, such as brand assets, photos and copy. If something’s missing, I’ll help put it together, that’s part of the job.
For three months after launch I fix bugs and make small changes. What happens next depends on the site. A simple site without a CMS needs no maintenance: it just works and never needs updating. If the site has a panel for editing content, I show you how to use it, so from then on you change the text and images yourself.
Yes. I work from Warsaw, but I run projects for clients across Europe and beyond. Everything runs over email and online calls, whatever the time zone.
I design in Figma and build with whatever technology suits the project. The point is for the site to be fast, stable and easy to maintain, not for it to sit on something fashionable.