Project summary
Complete e-commerce design for a fictional premium skincare brand. All product imagery generated with Midjourney, allowing focus on UX strategy rather than asset sourcing.
VeraBotanica is a luxury skincare brand positioned at the intersection of science and nature - dermatologist-tested formulas with botanical ingredients for conscious consumers.
Challenge
Design an e-commerce experience that justifies $150-200 price points and builds trust with discerning customers who ask:
- "Who makes this and can I trust them?"
- "Why should I pay 10× more than competitors?"
Approach
- Focused on trust-building elements at key decision points
- Implemented skin-type filters instead of price-based navigation
- Created product imagery with Midjourney to establish visual identity
- Designed complete user journey from discovery to purchase confirmation
Homepage design
Category page
Filters by skin type (Normal, Combination, Dry, Mature, Sensitive) and an elegant product grid with hover states showing "Add to cart" and "Quick view" actions. Hero with lifestyle photography sets the mood.
Product page
Cart
Slide-out cart drawer with free shipping progress bar, full cart page with discount code field, order confirmation with account creation CTA.
Midjourney process
Started with 3-4 reference images to define visual direction aligned with the brand. Built detailed prompts including camera specs (lens, focal length, lighting setup) - this level of detail produces more realistic, commercial-quality results. Once I had one strong output, used it as style reference for angle variations, keeping the product line visually consistent. For brand typography, exported clean shots to ChatGPT's image generation - produces better label quality than text in Midjourney.
Thank you for reading
Questions about the process? Want to discuss the project?
VeraBotanica is a concept project. Brand, products, and pricing are fictional. All product imagery generated with Midjourney.
