Agavaske. A new website for a cleaning business in Norway

Agavaske is a one-person cleaning business working in Stavanger, Sandnes and Sola. The client came to me wanting to refresh how she looks online, because the old website looked good but brought no results. She wanted clients to get in touch and to be visible in her region.

When you book a cleaner, you let a stranger into your home. With flyttevask (move-out cleaning) you can also lose your deposit if the landlord doesn't accept the result.

Big companies send different people every time. At Agavaske it's always Agnieszka. I had to show that advantage without photos of her and without before-and-after shots.

Every page had to lead to a price enquiry. So I made contact by form, SMS and phone the main action across the whole site.

I built the whole site on the fact that the client is choosing a specific person. I wrote it in the first person, in Agnieszka's voice, and then prepared:

• separate pages for flyttevask and vaskehjelp (regular home cleaning)
• Stavanger, Sandnes and Sola pages with their own copy and neighbourhood names
• two language versions of the website, Norwegian and English
• a blog that now has 7 articles
• tracking for the form, SMS messages, phone calls and 12 buttons that lead to contact

After launch I checked 153 search phrases and wrote 2 more articles based on them.

The first enquiry came within a few days of launch.