Premium furniture E-commerce
Wooden garden chairs for +$1000 require trust, emotion, and storytelling, not just pretty product photos. This project is an attempt to combine premium e-commerce with the warmth of craftsmanship.
Services
- UX/UI design
- Information architecture
Premium garden furniture isn't an impulse buy. Someone spending €400–800 on a single chair needs trust, imagination and justification rather than pretty product shots: who makes this, how it will look in their own garden, and why it costs ten times an IKEA one. Every decision on this store answers one of those three questions.
126 products needed a system, not a grid, so they are organised into series by lifestyle: a buyer identifies with Nature, Modern, Comfort or Garden before choosing a specific chair. The product page leads with story and keeps the specs behind it, and the warranty, coverage and replacement parts sit directly under the buy area, because at €600 that is where the hesitation actually happens. Warm whites and wood tones throughout, with every chair photographed in a real garden instead of cut out on white.
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