ReneDesign. A website for an interior design company

ReneDesign is a Warsaw studio that designs interiors from first concept through to on-site supervision. The old WordPress site had aged out of that job, so I rebuilt it by hand as a static site of 18 pages.

The old WordPress site was slow and parts of it didn't load. There was a form, but nobody was measuring how many people submitted it. The site had no analytics at all, so the studio couldn't tell a referral from a Google visitor from a Facebook click. Meta Ads were about to start, and without measurement that budget would have been spent blind.

One thing: enquiries through the form, which the studio calls back the next working day. Not a portfolio to look at, but a sales channel built for paid traffic.

• Rebuilt the site from scratch, hand-coded, 18 pages instead of WordPress, with no plugins to break
• Homepage as a single path: project photo → offer → client reviews → form
• A 3-field form (name, phone, brief description), always within reach, plus a CTA at the end of every project page
• 12 project pages, each with floor area and a gallery
• The offer as three packages, with design-and-supervision given visual weight, the service the studio earns most from
• The process laid out in 8 steps, from first call to finished interior
• A carousel of 17 client reviews on the homepage, the offer page and contact
• GTM, GA4 and the Meta Pixel, all in before the visual layer
• A GDPR consent banner with a real choice, denied by default
• Every submitted form fires one named event with a unique ID, so the same lead is never counted twice
• SEO basics: local H1s, meta, alt text, LocalBusiness schema, sitemap, Search Console

The studio has a site that looks like the interiors it designs, and for the first time it can see where each enquiry came from. Ads can start on measured ground instead of guesswork.